There are two aspects of website SEO, what is known as ‘Technical SEO’, and also ‘On-page SEO’.
Technical SEO is basically everything other than what’s on the page – for example
- Sitemap creation and submission
- Creating an SEO-friendly site structure
- Improving the website’s speed
- Making the website mobile-friendly
- Finding and fixing duplicate content issues
This is all really important stuff which usually takes place during the initial planning and site build, but also needs constant monitoring as the website grows.
On-page SEO (also called on-site SEO) is the process of optimising the website page content for search engines and users. This might include optimising the content for search intent, title tags, internal links, and URLs.
Put simply On-page SEO covers anything that can be done to the content on a webpage to improve its rankings.
PULSE SEO understand the importance of On-page SEO and will build content that stands the best chance of getting very well ranked by the search engines.