Email marketing is one of the best ways to build a direct relationship with your customers and drive targeted traffic to your website. Never before has it been so easy to communicate directly with your customer.
With print advertising for instance it’s easy to place a full page, very costly ad in a high profile magazine, but you have absolutely no way of knowing who has seen the ad, who may have been interested in the ad and you certainly have no means of communicating with them.
With email marketing of course the opposite is true. You can learn far more about your audience and communicate directly with them, rather than relying solely on them contacting you.
PULSE SEO will create tools to build your list of subscribers and plan and distribute the content identified as relevant to this vital digital marketing channel.