Writing copy for anything can be intimidating for some, for others it’s a joy. Either way it’s a skill and particularly when it comes to writing copy that is structured in a way to appeal to search engines.

Very often business owners are best placed to write about their own product or service but equally often benefit from a steer in terms of what to write about and how to structure this content.

PULSE SEO can help guide you to write your own content, or this can be outsourced to freelance writers skilled in the art of crafting content that the search engines will love.